Angry medical professionals have hit out at the manufacturers of a new diet patch.

The National Obesity Forum, which lists doctors, nurses and dieticians among its members, have branded the marketing strategy for The Pink Patch ‘dangerous’.

Now, if you have not seen the new adverts, I’ll be surprised. They seem to be all over the internet at the moment.

We had no idea fashion journalism was such a difficult job.

Not only do you have to travel around the world and hang out with supermodels, apparently you have to be as thin as them to. Or, at least, that’s how Hollywood sees it.

Why else would they take one of their thinnest stars and virtually make her starve herself just to play the role of a magazine hack?

Who said men could not careless about how their bodies look?

In fact, according to the most predictable health and diet survey since yesterday, men are just as keen as women to get rid of their flabby arms and stomachs as women.

Or at least in the UK they are. Not that we are saying other men around the world are not interested in shedding the pounds. No way!!

Someone please give Jack Black a cheeseburger.

Why? Well, for starters, shoving it in his big, fat chops might shut him up.

Secondly, it could be the only way we can stop him from doing nude scenes. That’s right - nude scenes!!

‘Nude scenes’ and ‘Jack Black’ - if ever there was four words that should not appear together in the same sentence it’s that right there.

“Incentive, inspiration, drive, enthusiasm, impetus, stimulus, spur, impulse, and driving force are just some of the synonyms I found when I looked up the word motivation in the dictionary.” Read more of this extract from celeb trainer, David Kirsch’s new book, The Ultimate New York Body Plan.

One of the prerequisites to successfully completing any challenge is motivation. Without it, any challenge, including this one, will ultimately become too daunting to see to completion.

The Mediterranean way of life has long been hailed as the healthiest for brain and body and now it could be put on the world heritage list. But with Spain facing its own obesity crisis, should we really be bigging it up?

Spain – along with buddies Italy, Greece and Morocco – reckons the Mediterranean diet is so traditional and good for us that it should be put on the world heritage list.

But what exactly constitutes the Mediterranean diet?

Scouser, Keith Sorrell, says he’s eaten nothing but the chocolatey goodness of Mars bars every day for the last 17 years of working, resting and playing. So far, he’s not dead.

Keith, 37, who is only 14 stone despite consuming around 3,500 calories of chocolate each day, says his addiction began as a school kid.

“All my pocket money went on them and one day I realised I couldn’t get by without them.

“Now I can easily polish off 12 a day, more at weekends. I’m totally addicted.”

She’s not the first girl to lose the deadweight bloke followed by the actual weight, and she’s definitely not the last celeb to launch her new look just as the paps are circling the bones of a relationship. But how has Kym Marsh done it?

She may spell her name like a teenage girl, but lovely raven-haired Kym is 31 and a mum of two. So it’s good to know she’s been sensible and hasn’t opted for the standard break-up enema of late night boozing and piles of Marlboro Lights.

Breastfeeding offers baby girls more protection from respiratory infections than baby boys.

So says a new US study, which challenges the long-held belief that immune system chemicals passed from mothers to newborns during breastfeeding offers babies equal protection from disease.

Researchers at the John Hopkins Children Centre, in Baltimore, also found that formula-fed girls had the highest risk of contracting severe infections.

Fancy munching on a plate of locusts? Or even a maggot salad?

No? Ok, how about some wasps and rice?

Doesn’t exactly tickle the taste buds, does it? But such a diet could well be the solution to the growing world food crisis.

As the host of a daytime TV show and something called Soapstar Superstar, Fern Britton’s integrity is as beyond reproach as most high-level politicians and the clergy.

Sadly, though, that theory has been shot to pieces by the recent revelation that Fern Britton’s drastic sudden weight-loss wasn’t because she started eating healthily or riding her bike around like she told everyone, but because she’s had a dirty great gastric band fitted down her gut-hole.