An NHS leaflet which urged kids to exercise during TV ad breaks has been shelved after being branded ‘patronising’ and’ unrealistic’ by angry parents.

Red-faced health chiefs were forced to withdraw the booklet, designed to curb growing child obesity levels in the UK, after several complaints from focus groups.

Pregnant women and toddlers have been targeted in a new £40m anti-obesity initiative in Scotland.

Obesity rates north of the border have hit record levels, with around one in five Scots clinically obese. It costs the NHS £200m a year.

And chiefs are determined to tackle it – starting with mums-to-be and under fives in deprived areas.

It seems that it was Jamie Oliver, rather than the PE teachers, who had the right idea.

Apparently, exercise is not really beneficial for obese children - rather, a healthy diet would be the better plan.

So, should we lock our kids inside at breaktimes? Feed them fruit instead of encouraging them to run around with a football?

Pregnant women who use mobile phones could be harming their unborn children’s health.

So say researchers in Denmark and America, who say that pregnant women who use handheld mobiles were almost 60 per cent more likely to have kids with issues such as hyperactivity.

The report – which tested thousands of Danish children and is due to be published in the journal Epidemiology – also stated that the rose sharply if the child used a mobile themselves before the age of seven.

That Dirrty bird from across the pond, Christina Aguilera, has told how having a baby has given her blooming boobs.

The singer’s cup size has increased to a fulsome E, after giving birth to baby boy Max Liron four months ago.

She has managed to lose over 3st of the 4st she gained whilst pregnant, but her breasts have continued to grow due to the fact that she is breastfeeding.

It might seem glaringly obvious, but the powers that be have gone and announced it anyway. Prohibiting snacks in schools could help to curb unhealthy eating habits within the nation’s kids.

A study at Cardiff University found that this was the easiest method to get kids onto healthier diets. It also discovered that peer pressure is fundamentally important in the way that youngsters choose to eat.

In the year-long scheme, children aged 9-11 from 43 primary schools in deprived areas across South Wales and South West England were analysed.

The government is considering plans that suggest that children should not be allowed to start school until they have been vaccinated against MMR.

MMR, which is the injection that immunises kids against mumps, measles and rubella, has been a moot point for many years.

In the past, links have been made between the MMR jab and cases of autism in young children. However, studies show that it is a good preventative measure, as cases of measles rose 13-fold after the links to autism were made and the number of vaccinations reduced.

Do your kids nag you for unhealthy treats and snacks?

Well, MPs reckon that TV advertising could be contributing to the rising obesity epidemic, and encouraging children to hanker after fatty and sugary grub.

Some recent studies have found shocking results: 25% of five year olds in the UK are obese. The British government have been spurred into action and are now considering tightening the current law on children’s junk food adverts.

Almost a quarter of five-year-olds in England are overweight, a startling new study has revealed.

Results from the National Child Measurement Programme found that an alarmingly significant portion of kids were already well on their way to obesity by the time they start reception classes.

Wowzer, are we living in Bladerunner?

Forget shimmying up ropes and being thrown into a freezing municipal pool by a butch swimming teacher, kids of today should be getting fit with ‘virtual PE’, say experts.

Noshing through fish, fruit, veg, cheese and olive oil while pregnant will help mums prevent asthma and allergies in their kids.

A new study followed nearly 500 mothers and their children, from pregnancy until six-and-a-half years-old.