Branston’s baked beans get a blingy new makeover
May 2nd, 2008 09:00
The more you eat, the more… ahem.
Branston’s are feeling the wind of change and giving the age-old baked bean a bit of a revamp, modernising their tins and bringing the image of the most flatulent of foods bang up to date.
Sheraz Dar, head of marketing at Branston’s, said: “Looking at the design, you’d be forgiven for thinking beans are the preserve of old farts. The baked bean aisle in the supermarket just hasn’t kept the pace and it’s no longer appealing.”



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