Skinny water for a quid

So does this mean normal water is fattening?!

According to the Daily Mail, ‘marketing men’ (grr, those jerks again) say that the new product, Skinny Water, is made to suppress hunger and fight fat.

But the exact skinny science behind all those is a bit more woolly. In other words, no clinical trials have been carried out.

It costs just under a quid (99pence) and is pomegranate flavour, with extra shizzle in it to make it ‘healthy’. So it’s not water is it, it’s a pomegranate flavoured drink with chemicals added to it.

Here are the science words:

The ingredients L-Carnitine and chromium apparently “reduce sugar cravings and improve the body’s ability to burn fat”.

The bottle’s label reckons: “Skinny Water tastes great and has virtually no calories and is a perfect way to re-hydrate.”

What. A. Load. Of. Balls.

Susan Jebb, from the Medical Research Council, also told the Mail it’s a load of balls, but in a politer, more sciency way:

“L-Carnitine and Chromium are widely advertised for being able to help you lose weight, but I have not seen one clinical study which proves this.

“The product also dresses up things we already know as scientific benefits.

“Like saying it has no added calories - why would you add calories to perfectly good water?

“And claiming it is a perfect way to re-hydrate. It’s water, of course it’s a good way to re-hydrate.”

Go Susan Jebb, you’re totally right!

A spokesman for the manufacturer, Bio-Synergy, described Skinny Water as a “lifestyle product” like Diet Coke.

“But it’s like skinny jeans or skinny latte - neither of those is going to make you skinny.

Brilliant.