Skinny watch: Should be called Girls Aloud watch?

Sarah Harding is following her bandmate, Cheryl Cole, down the same old dusty trail where weight lost is inversely proportional to column inches gained.

She’s a skinny girl with a bog brush, sorry, Agyness Deyn, hairdo and a drunk’s smile. What’s the big fascination? And yet there is fascination, so we’re feeding into it too.

Unlike Harding herself, who looks like she hasn’t had a decent pie and mash for months.

Perhaps it’s the natural green-eyed envy for bandmate Cheryl’s new job on Celebrity X Marks The Spot Big Got Talent on ITV. Perhaps it’s the realisation that she once boffed Joe Mott. Or perhaps it’s the pressures of fame and blah blah blah boo hoo hoo.

But whatever it is, Harding is skinny. And she wasn’t exactly big and lumpy to start with.

Now this can go one of two ways. Either she puts half a stone back on and does some interviews charting her emotional progress, or she keeps it off and does a DVD. Bore off.