Oh shit. It’s the fruit making us fat.

Less than two years since Brazilian model, Ana Carolina Reston, died from her eating disorder and everybody wrung their hands about how terrible the whole modelling industry’s pressure is… the Brazilian media have piled into gorgeous Karolina Kurkova for being fat.

Wish I was ‘fat’ in that case.

It’s been just a few months since she gave birth and Jennifer Lopez is back in a bikini and looking amazing.

The famous bottom is looking as toned as pre-pregnancy and check out her twins too. Honk.

The pics were taken in Tenerife where J-Lo and husband, oddly-faced Marc Anthony, were relaxing.

An obesity drug has been approved for use in England and Wales – despite carrying a risk of depression or even suicide.

Do not exceed dosage… do not drink excessive alcohol… do not operate heavy machinery… do not listen to Nick Drake and look through old pictures of your ex who has Moved On Spectacularly.

Pregnant women and toddlers have been targeted in a new £40m anti-obesity initiative in Scotland.

Obesity rates north of the border have hit record levels, with around one in five Scots clinically obese. It costs the NHS £200m a year.

And chiefs are determined to tackle it – starting with mums-to-be and under fives in deprived areas.

Celebrity blonde endorsement machine, Paris Hilton, has unveiled a new diet plan: jellyfish.

In a move that will no doubt lead to mass depletion of the ocean’s supplies (just like Delia and that rank frozen spud stuff), Paris has been banging on about the virtues of the spineless treat.

Millions of people have a ‘fat gene’ that makes them more greedy than others.

If you are one of these unfortunates, you’ll take in an extra 300 calories in the course of an average day. Over time, this will lead to being overweight, and even obese.

Ladies who stuff it in first thing stay fuller for longer, snack less, lose weight and keep it off. Sounds like a convincing argument for an almighty grill-up.

We’ve always known breakfast was the most important meal of the day because our mum told us, but now there’s science fact as well as mum fact to back it up.

Stunning Ali Larter, 32, who plays bendy ass-kickers Niki and Jessica Sanders in Heroes was once left sobbing about her weight gain.

Larter tells Allure magazine that while shooting on location, a film’s producers and director picked on her for piling on the pounds.

Angry medical professionals have hit out at the manufacturers of a new diet patch.

The National Obesity Forum, which lists doctors, nurses and dieticians among its members, have branded the marketing strategy for The Pink Patch ‘dangerous’.

Now, if you have not seen the new adverts, I’ll be surprised. They seem to be all over the internet at the moment.